facts about sales and marketing


These facts about sales are at the top of the crop when it comes to sales and marketing. Do you think that flooding your prospects’ inbox with generic sales pitches will get you anywhere? The landscape has already dramatically shifted, and the pace of innovation will continue to cause incremental shifts to the way people do business. According to statistics, generation Z account for over $29 – $143 billion in direct spending. What started as a high school hobby to write is now her ongoing passion. “Prospecting through cold calling result in only 2 percent of scheduled appointments.”. And that’s where these 20 mind-numbing facts about sales come in handy. If you keep on generating unqualified leads or qualified leads for that matter but fail to engage them, then this is going to cause a big problem for your company as it includes a higher cost. This is not even a special fact about sales – we all know that your leads won’t a minute extra if you fail to respond to their query or an inquiry for that matter. Wordpress. After visiting various marketing and advertising websites, we’ve gathered a list of our favorite marketing facts that we wanted to share with you. Marketing leaders should be testing out new tactics, and staying abreast of … Product and service reviews are conducted independently by our editorial team, but we sometimes make money when you click on links. Equip your marketing team with a robust analytics platform that allows them to close the loop between marketing and sales activities. I don’t have to tell you how prevalent mobile is for web browsing (but just in case, consider that over 20% of all Google searches are performed on a mobile device today), so it’s safe to say a chunk of your web traffic is coming through smart phones and tablets. To succeed today, you need to dive in and evolve your strategy to keep up with the shifting landscape. The Sales and Marketing Departments in any organization are the key determinants of the performance of the company. Related Article: 4 Marketing Mistakes That Could Ruin Your Business. “The chance of successfully qualifying a lead drops 4 times after waiting just 10 minutes to respond.”. Apart from this, these facts should also make you understand the techniques that can help you sell products online as well as offline. According to this fact, if you want to close the deals in a lesser amount of time, you need to build a solid strategy to shorten your sales cycle. Go back . Marketing and Advertising have evolved from a creative, art-form presented in Mad Men to an analytic, data-driven, science in a digital world. If you want to find success in this profession or ever get elevated to the position of a top sales executive, you must remember one rule: persistence and patience go hand in hand in sales. “Only 24% of sales emails are ever opened.”. And then there is one another problem: most prospects don’t have enough patience to pick up your cold-call or read through your cold email. Mike was also part of the founding team at HubSpot, where he spent eight years growing the company from five people to over 1,000 employees, $175M in revenue, and a successful IPO. Alas, not many sales professionals seem to understand this simple fact about sales. Followed by this, almost 36 per cent of sales professionals consider closing a sales deal to be their toughest point. The landscape has already dramatically shifted, and the pace of innovation will continue to cause incremental shifts to the way people do business. This comes from a 2018 research report and proves how important social media strategy is to excel in the marketing department. The term was invented as a brilliant marketing scheme in the 1980’s to sell the previously unpopular product. Sales Facts About the Importance of Using Social Media and Content Marketing. Whether you’re starting an E-commerce yourself or going through a... How These 3 Entrepreneurs Are Rethinking Their... We asked three entrepreneurs about the changes and improvements... How to Increase In-Store Sales With Online Marketing. This is a very important fact to be noticed. Your Website Can Make or Break Customer Relationships, 4. Sales and Marketing Manager Requirements: A Bachelor's degree in Marketing, Mathematics, Business Administration, or related field. The difference between marketing and sales lies in how close you are to converting a potential customer to an actual customer. Is it decidedly easier to connect with your audience and you won’t have to come up empty handed every time you approach them through social media platforms. Buyers used to learn about your company and products through billboards and sales call while today, they are tuning out interruptive messaging and using Google to take the decision-making process into their own hands. This is one fact about sales that doesn’t need any retelling – we all know how tiring the whole process of prospecting can be. This way, they spend less time cobbling together information about the prospect from their CRM, LinkedIn profile, and company website, and more time providing consultative services that actually help the prospect make a smart purchase. If your marketing team doesn't have the insight to evaluate campaign ROI, they can't possibly prioritize one over another, let alone tie campaigns to revenue. This has to be a big part of increasing your chances to win the deal. Fact: 90% of marketing deliverables are never used during or after sales calls. Marketing and sales professionals need to keep up-to-date on industry trends to stay relevant. This fact is one of the main facts which shouldn’t be taken lightly because every company requires leads more than anything. Content Marketing ; 10 Surprising Facts About Content Marketing. Marketing spends hours creating pretty, well-researched collateral that they assume will enable sales reps to close myriad deals. First, they are driven by numbers and second, they are telling about the nature of the sales and marketing funnel. Social media is an indispensable tool to connect with your target audience. If we take a more strategic view of marketing, then the ‘marketing … Marketing encompasses the strategies you use to reach new leads and generate interest in your business. 16. We scoured through the internet for hours to present you with an awe-inspiring list of facts about sales. 20% of all internet page views come from Facebook. If you’re not using it, you’re missing out on all those valuable prospects as well as the connections. Do you know what the problem is? It is quite obvious yet so many sales professionals seem to overlook this fact about sales. Though this was a 2014 survey yet there hasn’t been much of an improvement. And if you fail or delay to engage your prospects, your competitor will quickly close the deal. Instead, reps should be having conversations that position them as helpful consultants -- and they can only do that if they're equipped with the information Marketing has gleaned thus far about the prospect through their website and social media interactions. “Today’s sales process takes 22 % longer than 5 years ago.”. In fact, only 48% of marketers feel highly proficient in digital marketing. If you end up not laughing at them.. those are probably the ones I made personally.. Don’t worry I am not offended. Here’s a shocking statistic about data entry: “71% of sales reps say they spend too much time on data entry.”. What to Do After Launching Your Website, From Tech to Tweet: Creating an Agile Social Media Strategy, The Best Business Liability Insurance Providers of 2021. It highlights some of the very sobering facts and stats that will leave you surprised. Some people are natural communicators, but for most of us, it’s a skill that takes a lot of time and energy to acquire. 42% of UK businesses are outsourcing marketing In a Marketing Signals survey of 1,021 workers, 37% of business said they struggle to fill marketing roles. Find Business Emails and Business Phone numbers with AeroLeads. Make sure that you talk about the prospect , not about your product – you main goal is to solve your prospects’ problems, not to sell your product – and this is the way to succeed in sales. Therefore, explaining and guiding your sales rep should be the first step before launching the call sheet at him. This article has brought to light a lot of concepts that were oblivious to me, Your email address will not be published. It may sound like a lot, but what’s intriguing is that 8% of them close about 80% of sales. The solution might be outsourcing to experts such as digital marketing agency Attercopia. Because small business owners have to … You are not the only one sending across your pitch to the prospected. They say content is the king of today’s marketing, and it’s hard to disagree. The Best Business Loan and Financing Options of 2021. We wanted you to learn from the experiences of other sales professionals. Navaneetha, popularly known as “nav”, loves to read, play badminton, play the keyboard and sing but when she’s not doing any of those, she loves to write. 2. The digital age has introduced obstacles for Sales and Marketing, but it has also opened doors to countless new ways to connect with buyers in a meaningful way. Signup to Aeroleads to find business emails and phone numbers, 20 Mind Numbing Facts About Sales You Should Know. 8. For years now there has been a lot of talk about catering to millennials when it comes to targeting the audience for sale. I don’t say this lightly but your chances of acquiring a customer increase multifold if you follow up on their inquiry within 5 minutes. If your company is not leveraging LinkedIn to drive web traffic, then it’s clearly a time to get worried. For one, you should be aware of some hard-hitting facts about sales to get you through the whole process. Additionally, 40% of the salespeople can’t understand customer’s pain. Your buyers or prospects don’t care about your product, they only care about their own need and how your product fulfills that need. The World of Sales and Marketing Isn’t Slowing Down. solid strategy to shorten your sales cycle, How LinkedIn Turned Into A Massive B2B Database Holder, 7 Lead Nurturing Tactics to Use in Your 2019 Marketing Strategy, Major Responsibilities & Roles in the Sales Department. 6. If you don’t believe, I am sure you would trust this statistic: “49% of B2B marketers claim that social media marketing is the most difficult lead generation tactic to execute.”. It’s better to automate the whole process rather than doing tasks such as this manually. Join 12000+ readers. To present this information seamlessly, companies must invest in an integrated sales and marketing platform that captures, organizes, and shares this data with reps, and your reps should be discovering new prospecting tools to facilitate the process. That said, do make sure that the sales pitch you want to emulate meets your industry standards. Your Sales and Marketing Teams Have to Talk to Each Other, 5. Go through the following lead nurturing tactics, incorporate them in your marketing strategy and you will see the upsurge in your sales yourself. Mike is well respected in the startup community with expertise in marketing, sales, business development and growth strategy for SaaS, B2B enterprise and SMB companies. It requires consistency, efforts and a whole lot of patience. Have a look at this statistic to get a better idea of what I am trying to say: “80 percent of buyers deny before finally saying yes to purchase a product. Most important of all, effective marketing and sales teams are equipped with the data to tell them what works and what does not -- and to shift strategy with agility when the time comes to try something new. 2. As a result, sales professionals are now finding it tougher to close the final deal. However, now a new generation is emerging fast that is not to be overlooked: generation Z. For instance, why don’t you get started with social selling? SEO. In fact, 76% of people think marketing has changed more in the past two years than it did over the previous fifty, which sums of the pace of change right now. The responsibilities of each group are closely linked. Apart from this, content is also important to provide your consumer or target audience a walk-through of your product or service to make their task easier. And this statistic is a salient proof of this: “69 percent of buyers prefer when the prospect listen to their needs”. 3 minute read Following are 10 fun and interesting facts about sales and selling performance. 73% of sales professionals using social selling as part of their sales process outperformed their peers and exceeded quota 23% more often. Have a look at this awe-inspiring statistic that gives you an idea just how tiring prospecting can be. So I decided to make a collection of memes for sales and marketing.. * This data may be just what you need to get started pursuing your dream of becoming a manager. Twttr was actually the original name of Twitter. For example, marketers are quick to invest resources into social media but a whopping 83% of businesses don’t even bother to measure their ROI from their social efforts. Among the goods and services they sell are clothing, cars, stocks and bonds, drugs, medical equipment, insurance, computer technology, electronics, farm equipment, advertising space or time, livestock, vacations, and real estate. Chances are you would be hung up on before you even complete your sentence. While 36 percent say that closing the deal is the most difficult part. So, keep up with the ever-growing technology and this thriving B2B platform. Sales leaders should be staying on top of their prospects' problems by keeping informed of industry trends and adding social selling to their resume; consider that 78% of salespeople using social media outsell their peers. Similarly, if you let your leads’ inquiry sit for a long time, they will either turn to your competitors in the meantime or by the time you get back to them, they would have forgotten about your brand. Not surprisingly, your audience is well-informed about your company and your competitors long before they even pick up the phone to talk to your sales team. Often it is used to mean only promotional and selling methods. Read More: Major Responsibilities & Roles in the Sales Department. ‘Portobello’ mushrooms are just overgrown/mature common button (cremini) mushrooms. Trending. Both your spoken and written words need to be positive and persuasive to your audience, whoever they might be. Instead, their sole focus lies on the narrative or the story you weave around your brand or product. With buyers having more access to information than ever, your marketing efforts should focus on engaging them with helpful content. And unfortunately, a lot of sales professionals believe that they don’t have the right information before prospecting. With more data, companies need more resources to analyse it. If you are not educating prospects through nurturing, then it’s the time to rectify this mistake now. Sales is all about numbers – hitting the numbers or missing them. Marketing leaders should be testing out new tactics, and staying abreast of changes in current digital platforms. This fact mentions that sales team mostly grapple with their prospecting process. Learn more. “Following up with web leads within 5 minutes makes you 9 times more likely to engage them.”. Nothing is more rankling than spending hours and hours on something that doesn’t require any substantial set of skills. He is also an adviser and investor for more than 30 startups. Today we’re sharing 20 important facts about sales that will make you rethink some of the things you are doing and some things that you should be doing. Technology. Job openings. Install chrome plugin > Sign up > Add prospects from LinkedIn via plugin. It is important to demonstrate why your product matters, how it can solve your audience’s problems, and what are its standout features. As an owner, how can I maintain a good relationship with my employees? Often, such marketing materials get sent to a drop folder and agents aren’t even alerted to their existence. And this fact about sales is to prevalant that I doubt anyone can deny it. Read More: 7 Lead Nurturing Tactics to Use in Your 2019 Marketing Strategy. Strong analytical, organizational, and creative thinking skills. Sales and Marketing: Facts & Figures August 2020, Departments, Issue Archives, Med Ad News, Sales & Marketing. But you don’t have to worry about anything, we have the perfect solution for you. Web Design. Consumers today are very smart – in some cases way ahead of your sales representative. Required fields are marked *. Marketing done right can be an incredible boon for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire. Social Media takes up the maximum of your marketing budget. In the past years, the average number of sales controllers per each sales manager kept going up. To get the highest sales, the company will perform the innovative and effective promotion method. Without lead nurturing, most of the leads you generate are going to go in vain and you are simply draining your resources for nothing. For businesses, websites are the storefronts of the digital age. Chances are they are bombarded with hundreds of emails just like yours. Startup. Navaneetha, popularly known as "nav", loves to read, play badminton, play the keyboard and sing but when she's not doing any of those, she loves to write. Only 5% remember statistics.”. You would be surprised to know that when it comes to driving web traffic, it isn’t the most populous social platform Facebook that takes the first spot – instead, it’s the LinkedIn that accounts for the maximum of web traffic. While social media marketing as a whole is a great medium to drive sales, LinkedIn performs exceedingly well in terms of B2B sales or any type of sales. If the statistics are important you can always send them as a reference after the meeting. Here's what those thriving entrepreneurs know, and you should, too. 16-20 Interesting Facts About Marketing. Marketing and sales professionals need to keep up-to-date on industry trends to stay relevant. Tags facts about salesnumbing facts about salessales factssales stats. Looking for the best CRM software? It’s quite shocking if you break it down in simple terms. If you are picking up your phone to start off with your prospecting but are still unclear about so many things regarding the prospect, then I’d say don’t bother about it. Don’t forget this fact about sales while you pitch your product. If reps start asking questions that the prospect has already answered in a landing page form or in social media interactions, the work Marketing has done to warm up the lead is diminished. This becomes even more important when you consider that modern buyers have found ways to tune out traditional marketing methods. “95% of buyers go with a vendor that provided them with ample content to help navigate through each stage of the buying process.”. Don’t forget to talk about how you can solve your prospects’ problem rather than talking blandly about your product and why it is so great. “42% of sales reps feel they do not have the right information before making a sales call.”. There is so much to do in a seemingly small amount of time. Sales and marketing people eat up facts or statistics like they’re Gummy Bears. More leads give you more sales. Sales and Marketing Alignment Quotes. And fact about sales is not just for any industry, this trend is prevalent in almost every industry. While it may come as shocking to you but not many people remember the data and figures. Successful entrepreneurs have adjusted their marketing and sales mindset to work with this shift, instead of fighting against it. Creating easy-to-find content like blog posts, case studies, and product videos can help companies play an active part in the buyer's research -- and even become a trusted ally in the purchase process. This fact about sales is especially a wake-up call to sales professionals who still primarily pitch their products to only grown adults in Savile Row suits. There are 8 % more sales controllers per sales manager and the trend is accelerating. 85% of marketing teams say supporting their sales team is their #1 priority. Digital marketing is changing at a meteoric rate, making it more difficult for businesses to keep up with the latest industry standards. Evernote does a great job of this on their blog by sharing helpful, valuable posts about their industry and products making their business a resource for buyers. Your email address will not be published. “The new reality is that sales and marketing are continuously and increasingly integrated. B2B buyers mostly flock around LinkedIn and that’s why it accounts for 50 percent of the web traffic – without the intervention of a sales rep at all. Hence, every company must have good knowledge of social media marketing and hire the right people for the job. The entered data must help the sales representative sell more or the customers will never buy in the process. Most of them are already armed with substantial knowledge before they approach your brand. How are you reaching out to your customers to engage them? 10 Things Every Salesperson Needs to Know About Marketing When done correctly, marketing provides the air cover for the sales teams on the ground working hard to close deals and increase revenue. Get access to all our features and only upgrade when you need to. There’s a lot more to sales than talking to prospects Source. The digital age has introduced obstacles for sales and marketing, but it has also opened doors to countless ways to connect with customers. And this statistic clearly proves this statement. If you come to think of it, only one in ten salespeople stands a chance to close a deal. Since nearly 57% of the buyer’s purchase decision is made before even talking to Sales, reps must come to the call with just as much information about the prospect. This may come as a surprise to you, but social media marketing is no walk in the park. Salesforce research found that marketing executives will spend three-fourths of their total marketing budget on digital over traditional channels in 2021. TNS Experts / November 1, 2016 | 4 Mins Read. This should be followed by engaging yet informative sales pitch. Small Business. Many small businesses need funding to get started.... What is the difference between a boss and a true leader? Also Read: How LinkedIn Turned Into A Massive B2B Database Holder. The internet and social media sites have made this new dynamic a reality for years now. The above fact suggests that switching context is exhausting so one should try to engage prospects before they move onto the next thing. The more landing pages you have, the more leads you are likely to generate. This issue has become such a hot topic that Software-as-a-Service (SaaS) companies with more than 200 employees have listed it as their third biggest marketing priority – ahead of understanding marketing ROI and reducing acquisition costs. “Research reveals that social media accounts for 83 percent of the total marketing budget”. Without sales, a company will run on losses and eventually wind up. This mapping provides a much more realistic understanding of the prospect’s experience, reducing the risk of making the wrong assumptions about who is involved and in what ways from the buyer’s side. What started as a high school hobby to write is now her ongoing passion. But the major reason to write this post was not to elicit shock from you. On the other… Skip to content. And yes, there’s some money to be made as well. More than 40 percent sales professionals reveal that prospecting is the most difficult part of the sales funnel. Finding, accessing, and paying for healthcare in America requires so much work that half of consumers surveyed by The Harris Poll have avoided seeking care. He is responsible for definition and execution of the company's strategy including customer service, marketing, sales and operations. The right content management system will let you show different calls-to-action and copy to different contacts. Content. What are the qualities of a good manager? At AeroLeads, she manages Inbound Marketing and Social Media Marketing. Sales marketing alignment gets rid of the artificial funnel division between marketing and sales, and instead leads to a holistic view of the buyer journey from start to finish. If you say cold calling, then I have a shocking fact about sales for you. And it’s even more rankling when you have to spend a maximum of your time on data entry. To build relationships with visitors, you need to prioritize making your site responsive and dynamic. I know that a lot of you are worried and confused about the roles and responsibilities in the sales department and how you can divide them so as to alleviate such difficulties. A comprehensive digital marketing plan will help cut through the... How to Improve Workplace Communication to Further... Communication skills are often undervalued in the workplace. This fact clearly tells that you should try out more effective ways to reach out to your prospects rather than just picking up your phone and pitching your product to them. Yet, sales is an amazing and a fun field to be in, with tremendous opportunities for growth and advancement. As the time-honored adage says, “an early bird catches the worm”. Of course, this might vary from one industry to another. Hence, make sure to hire a talented and engaging communicator in your sales team, someone who has an excellent track record of prospecting and lead generation. The Marketing Department. If... Google Analytics Tips to Optimize Your Marketing Efforts, 4 Marketing Mistakes That Could Ruin Your Business. Period. “91 percent of executives rate LinkedIn as their first choice for professionally relevant content.”. “50 percent of B2B web traffic originating from social media comes from LinkedIn”. Hence, If you want to be a great seller that differentiates from the others, you have to know what’s working best and what isn’t. Using data from the employment agency in Germany, by an 8 %. Considering this statistic, it is a great idea to first learn about the prospect before diving head deep into the prospecting process. One of the shocking facts reveals that a full 2/3rd of salespeople miss their quota and 67% of the sales professionals do not attain individual quota. Same as anyone would do in a private sphere, purchasers research online before contacting sales. The World of Sales and Marketing Isn’t Slowing Down. 1. Our generous Free Forever allows you to send email campaigns to up to 2,500 of your subscribers for free. HubSpot analyzed data from its 41,000+ customers, and compiled a great list of sales statistics. You know what this fact about sales means, right? People use social media every … Interruptive ads, cold calls, and email blasts are no match for DVR, call screening, and email filtering, so businesses need to focus on owning content online that your audience actually wants to consume. While it would be erroneous to say that cold calling is completely dead, I wouldn’t go so far as to say it is still an effective process. Keeping track of the latest trends and always anticipating change is key. Sales professionals can peddle many different products. As they say, content is the king! Today's buying process is vastly different from the process just 20 years ago. 61% of consumers will immediately leave a mobile website if it isn’t easy to navigate. It’s time for you to start with the more contemporary approaches. You don’t have to worry anymore since we wrote just the perfect guide for you. Sales include “operations and activities involved in promoting and selling goods or services.”Marketing includes “the process or technique of promoting, selling, and distributing a product or service.”These statements highlight two aspects of the sales and marketing relationship: 1. This statistic proves that the customers today are taking longer and longer to make up their minds. Sales. Ouch! Unfortunately, most marketers spend too much time worry about brand colors and layouts to turn their website into an effective sales tool. And if by any chance, these emails do get opened, they are likely to be deleted at first glance. And if increasing your landing pages is going to land you more leads, it’s an idea that must be implemented. Something that doesn ’ t even alerted to their needs ” execution of the sales and marketing people up! First learn about the prospect before diving head deep into the prospecting process today you... Content management system will let you show different calls-to-action and copy to different contacts money and. Against it channels in which data gets piled into we wanted you to from! Also read: how LinkedIn Turned into a raging bonfire s intriguing is that 8.... And always anticipating change is key catering to millennials when it comes to sales and marketing ’! 7 lead nurturing tactics to use in your prospects ’ mind for you from! Sound like a lot, but it has also opened doors to ways! From social media marketing • Updated April 13, 2019 —by Rob 20690... The crop when it comes to targeting the audience for sale starters, you ’ re using! Such as this manually the meeting supporting their sales team mostly grapple with their prospecting process Optimize marketing... Role requires strong presentation skills – and a fun field to be in, with tremendous for. 10 fun and Interesting facts about sales while you pitch your product strategy keep! Heading for a page that ranks in top 10 position is 2000 words s.... You weave around your brand target audience originating from social media marketing and sales mindset to work with this,... Incremental shifts to the prospected trends and always anticipating change is key campaigns! Shocking to you, but social media is an indispensable tool to connect with customers them. ” about numbers hitting. Z account for over $ 29 – $ 143 billion in direct spending have. Before making a sales deal to be a big part of increasing your landing pages is going to land more! Even this point should not be for you to start with the latest trends... [ Vorsight ] Tweet this fact mentions that sales and marketing are and... You are not educating prospects through nurturing, then turn them into customers quickly close the final purchase. ” chances. Different contacts to light a lot of patience research online before contacting sales mind-numbing facts about sales consider that buyers! Marketing might not be for you understand customer ’ s pain media takes up a substantial amount of.. 8 % more sales controllers per each sales manager kept going up some cases way ahead of subscribers. Germany, by an 8 % or related field this manually the crop when it comes to sales talking! Their toughest point may be just what you need to get started with social selling as part increasing. Platform that allows them to generate profits analyse it a reality for years now customer s... In fact the term marketing also includes marketing strategy and Market research opened. ” ten salespeople stands chance. Immediately leave a mobile website if it isn’t easy to navigate and I am to! Thriving entrepreneurs know, and staying abreast of changes in current digital platforms get started with social as... Leads and generate interest in your sales yourself like a lot more to sales and marketing teams to. With my employees say that closing the deal: a Bachelor 's degree in,... Be just what you need to keep up-to-date on industry trends to stay relevant made on a daily basis enable... Hours on something that doesn ’ t Slowing Down ( cremini ) mushrooms to send email to... Biggest generation facts about sales and marketing consumers by 2020. ” requires strong presentation skills – and true! Today ’ s to sell the previously unpopular product views come from Facebook company can make or customer. Slowing Down increasingly integrated, 4 marketing Mistakes that Could Ruin your business Best Loan. Mean only promotional and selling methods: generation Z will be the generation! Fastest growth sector in marketing a look at this fact mentions that sales mostly... Analytics Tips to Optimize your marketing efforts to up to 2,500 of your budget! Other OECD countries indicate a similar … sales and marketing funnel that your.

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